New to SEO links?

The world’s biggest fan of optimisation?

It doesn’t matter which one applies to you, one crucial fact remains relevant regardless of your marketing background: SEO is an evolving and adapting industry.

Just as soon as you come to terms with the latest updates and algorithms, you’ll find that it’s time to start addressing a brand-new set of rules and opportunities.

So how do you remain a master of SEO – despite the changing times?

Part of the answer is in the links that you use throughout your regular content in order to give your company or brand more authority. Select the wrong links, and you establish yourself as just another ambitious amateur or provider of spam. However, choose the right links, and you could open yourself up to better rankings, improved consumer trust, and even the possibility for influencer marketing in the future.

Following are just some of the factors that alter the value of your SEO links

Domain Authority

To some degree, using the correct links throughout your copy isn’t just about convincing your audience that your outbound links are relevant and valuable. You also need to convince Google that you’re making a real effort with your copy. The more industry-specific, interesting, and highly-ranked the domain you link to is, the more valuable your link will be considered according to Google.

The same technique applies when you’re trying to get your link out onto other websites to expand your global reach. When your links end up on the best and most relevant industry sites the web has to offer, your audience are bound to feel more engaged and interested in your brand.

Obviously, domain authority plays a big part in the quality of your SEO links.

User Engagement

Regardless of which marketing strategy you choose in establishing your name online, it’s important to make sure you focus on user engagement. Not only do engaged users have a reputation for delivering a brilliant ranking on search engine results, but they will also convince Google of proper rank influence.

Think of it this way – the more people that visit a website and generate conversation in the comments, receiving significant social interaction – the more likely your links are to be seen by an active audience ready to click.

While User Engagement can be difficult to measure, it’s helpful to use resources such as Google Analytics to determine whether specific domains or pages are responsible for sending higher amounts of traffic to your website.

Surrounding Links

Do you remember when you were young and your parents used to prevent you from playing with the “bad kids” in fear of the impact they might have on you? The same general principle applies to your SEO links. When determining whether your link is a “good apple”, Google will look at the other links that are close to it and decide whether or not your link falls in with the bad crowd.

While it’s impossible to make sure that bad links don’t show up near links to your website, there are a number of SEO programs that can give you and your team assistance on filtering through websites that are most likely to end up with spammy links posted in comments and web pages.